Did you know that foot traffic is the single most important metric for retailers? The more people who come through your doors, the more you can sell and grow. And the best way to get those visitors to come in? By getting them excited about what you have to offer! In order to do that, here are seven tips for boosting foot traffic in your store.
1) Advertise Your Brand Better
If you want to bring in more traffic, then you have to let people know that you exist. There’s no better way to do that than to invest in commercial signage because it’s a sure-fire way to get your name out there. Whether you pay for a huge billboard outside of your store or paint your company logo on the roof, promoting yourself is one of the most important steps. Besides that, you can also advertise your specialty or sale items or even your newest line of products.
2) Be Open At Different Times
If you’re only open during business hours, then that’s cutting out a large chunk of your customer base. So why not try opening up early and staying open late so that you can attract more visitors? Whether it’s starting earlier or closing later, getting people to come in during non-peak hours is an effective way to boost foot traffic.
3) Host A Promotion
If you want to utilize advertising and gain more foot traffic in your store, hosting promotion is a great way to accomplish the task. Why not try offering discounts for different items throughout the week? If your business specializes in clothing, why not have a Tuesday discount on jeans or perhaps offer 10% off for T-shirts after five o’clock on Thursdays? Additionally, consider hosting a short contest within your business in which customers can enter for a chance to win a free gift or discount-this will encourage more foot traffic in your store!
4) Be Present Online
In order to boost traffic in your store, you also have to promote your brand online. Your website is a great way to start because it’s where most people will go first to check out your company. If you don’t have a website, it’s time to invest in one! Make sure that your website is easy to use and is in line with your branding, and don’t forget to add a blog where people can find out information about your store. Also, make sure that you’re active on social media because posting and interacting with users will increase your exposure.
5) Keep Your Store Well-Organized
A disorganized store will scare off visitors since they won’t be able to browse properly or even find what they’re looking for. Make sure that your store is well-organized and that everything has a place, whether it’s on a shelf or in a hanging rack. This will make it much easier for people to browse and they’ll be more likely to buy something! This will also make your store look cleaner, bigger, and more inviting.
6) Offer A Customer Loyalty Program
If you want to increase foot traffic, one great way is by offering a customer loyalty program. People love to rack up points and rewards, especially when they can use them at their favorite store. Make sure that this program is easy to understand and cut down prices on the items that people tend to buy most often (e.g., 10% off yogurt if it’s someone’s favorite food). You can also give out free items to loyal customers or host a loyalty contest where customers with the most points win prizes.
7) Work With Influencers
Whether it’s a blogger, vlogger, or even an Instagram celebrity, having influencers promote your company is an excellent way to increase foot traffic in your store. Let people know about the products that you sell and offer them discounts if they promote your business on social media. Having this type of promotion will increase your exposure online and may lead to an increase in sales as well.
Many businesses are struggling to find ways to increase foot traffic in their store. To help you, we have compiled a list of seven powerful tips that will work for any business, whether it be a small shop or a large retail outlet. Advertise, host promotions, keep your store organized, offer a customer loyalty program, work with influencers and make sure that your hours of operation are consistent. Hopefully, this article will provide you with the tools that you need to grow your business and increase foot traffic!