75% of consumers consider logos as the most recognizable brand identifiers. In fact, 60% will avoid brands that have unappealing logos irrespective of any reviews the business may have.
That’s why when you design a digital logo, it’s essential to get it right for the best chance at business success. But knowing how to get that great design is a skill because so many factors go into making the perfect logo.
Thankfully, we’re here to help. If you’re interested in creating a fabulous digital logo or want to see how your existing one measures up, keep reading. We reveal some key factors on how to make a logo successfully.
Step 1. Research
As most things begin, when you create a logo, you have to start with research. There are two types of research you want to do: design research and copyright research.
Once you have an idea for a logo, you want to research to see if there are any existing copyright or trade marking laws. Design research will include asking yourself questions like:
- Why does the business need a logo?
- What is the product or service of the company?
- Who is the target audience?
- Who is the competition?
Step 2. Brainstorm
Once you have a general idea of the type of logo you want, now’s the time to expand on that idea. Additionally, if you have more people in the company, it can be helpful to collab for fresh ideas.
There are several brainstorming methods, like mind-mapping, so play around and see which way works for you, but get those ideas flowing.
Step 3. Sketch
Now that you have a clearer picture, it’s time to get it down on paper. You can go the old-school way of pen and paper, but digitizing it using a drawing tablet is better. That way, you don’t have to scan it in later.
Step 4. Design
Here’s where you translate your sketch into an actual illustrated graphic logo. If you have access, there is software designed specifically for this, like Adobe Illustrator. Alternatively, you can use online logo design applications on the web.
You’re not done just yet. Design elements to focus on when you make a logo are:
- Are the edges smooth?
- What color palette are you using?
- Which fonts are you including (don’t forget to check the fonts’ usage rights)
- Does it have a distracting background? (you can remove background from an image quite easily)
Step 5. Revise
Finally, the time has come to revise your digital logo. While your opinion is noteworthy, if you can survey some people, you can better understand whether you’ve got a ‘hit’ or a ‘miss’ logo. If it’s a miss, don’t worry; just try again – your imagination is the limit.
Find Digital Logo Success
An excellent digital logo is the key to success for any online business—so follow these steps to ensure your logo is up to par! Taking time on each step gives you a better chance of hitting that winning logo. If you can’t design, don’t be afraid to outsource to professionals.