Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Your website needs to rank highly in order for people to find it. Here are the reasons why you should add SEO to your marketing strategy.Â
SEO Increases The Quantity Of Traffic To Your Site
People rarely click ‘back’ or continue to another website after they have found what they were looking for. If you want to increase the number of visitors that come to your site, hiring a digital marketing agency to make your site rank highly in search engine results is key. To illustrate how this works, let’s use an example: if you’re selling a product on your website, and there are ten websites that are selling the same product, but yours is the only one that is ranking on the first page of Google, then you’ll have a better chance of making a sale than if your website was ranked on the tenth page. Here are the methods a qualified marketing agency uses to get your site more visiting:
Link Building
Link building is the process of acquiring links from other websites. The more links you have, the higher your website will rank in search engine results pages (SERPs). Quality links come from websites that are related to your niche, have a high Domain Authority (DA) and are editorial links (meaning they are not paid for).
To illustrate the importance of link building, let’s use the example from earlier. If you’re selling a product on your website, and you have links from websites that are selling the same product, then your website will rank higher in SERPs than if you didn’t have any links at all.Â
Content Marketing
Quality content is key when it comes to SEO. Agencies create shareable content that is interesting and relevant to your target audience in order to get people talking about it. This, in turn, will create links and social shares, which will help to improve your website’s ranking.
To illustrate the importance of content marketing, let’s say you’re selling a product on your website and have a blog with regular posts about this product, then you will increase the chances of people finding your website through search engines because it will have quality content that is relevant to what they are looking for.
Ads
The third method is to drive relevant traffic to your website through online ads. This strategy can be very time-consuming, but agencies will create advertisements that are tailored towards the individuals who are looking for your product or service. They also pay attention to where they place these advertisements so they get in front of the right people.
PR
Another method is public relations or press releases. The agency will work with you to identify what things are being talked about in the media so they can come up with a targeted approach to get your website noticed.
SEO Ensures Your Business Is Seen As An Expert In Your Field
When people are looking for a product or service, they will often type keywords into Google that are related to what they are looking for. If your website is ranking on the first page of Google for these keywords, then you will be seen as an expert in your field. This is because the majority of people only go to the first page of SERPs to find what they are looking for.
To illustrate, if you’re a dentist and your website is ranking on the first page of Google for the keyword ‘dentist’, then you will be seen as an expert in the dental field. People are more likely to trust an expert than someone who they don’t know anything about. Another illustration is if you’re a lawyer and your website is ranking on the first page of Google for keywords related to legal services, then you will be seen as an expert in the law field. Here are 2 benefits of being seen as an industry expert:
Business LongevityÂ
When you’re seen as an expert in your field, it will give your business a long-term competitive advantage. People will continue to use your services and recommend you to others because they know that you are the best at what you do. Business longevity will allow your business to stay profitable for longer, which will give you the opportunity to grow your customer base.
To illustrate, if you’re a plumber and you’re seen as an expert in your field, then people will continue to use your services even when there are cheaper alternatives available. This is because they know that you are the best at what you do and they can trust you to do a good job.Â
Attracting The Right CustomersÂ
The right customer is someone who is interested in your product or service and has the ability to pay for it. When you’re seen as an expert in your field, you will attract these types of customers because they know that you are the best at what you do.
To illustrate, if you’re a plumber and you’re seen as an expert in your field, then you will attract people who actually need your services because they know that you are the best at what you do. They also have the ability to pay for these services because they understand how much a plumber should cost due to their knowledge of your industry.
SEO Gets You More Social Media Followers
SEO is a lot more than just getting your website to rank on the first page of Google. It also includes social media because these platforms are another channel for people to discover information about what you do.
When your website ranks higher in SERPs, then you will be able to see increased traffic from social media as well as an increase in the number of followers. This is because when people click on your website from Google, they will see your social media profiles as well.
To illustrate, if you’re a plumber and you have a website that is ranking on the first page of Google for the keyword ‘plumber’, then you will also have social media profiles that are ranking high in SERPs. This is because when people are looking for a plumber, they will also see your social media profiles as an option to contact you.
Search engine optimization is one of the most effective ways to get your website noticed on the internet. Not only does it help you rank higher in SERPs, but it also gets you more social media followers. These are just a few of the reasons why you should add SEO to your marketing strategy.
